If you have to ask what it means, I'm afraid you might be an average backpack.
 
You won't find a $2 wholesale shirt or a peeling image after 3 washes on this website. You take pride in your skills & progress on your bike, I take pride in the products I put out. Many strangers were spontaneously focus grouped to find the best quality shirts that are going to be resilient and move the way you need them to move on your bikes. And when it comes to the image quality, let's just say you'll swap out a good number of batteries in that Sporty before you retire this shirt.